Mark Madness presents his new project, ‘Füu di Frei’ (Feeling Free) narrates the story of a group of writers whose connection transcends the ordinary. They share the same goal: to challenge the status quo. Their impulse for breaching barriers knows no limits, and it helps them face extreme situations, such as exploring train depots at -11ºC, going through mental breakdowns, and escaping from trains in motion. Their search for freedom redefines the limits and questions their sense of risk in an environment that demands continuous adaptation and resistance.

In this context, the story reveals its Second Life, a B-side that confronts a judgemental society on those who think differently. It is by hiding their identity that the writers observe the daily routines from a whole new perspective and transform transgression into an act of authenticity that challenges the norm.

‘Füu di Frei’ represents the beginning of a unique project that combines videography and photography and that turns it into a creative dialogue never seen before. The audience now has the chance to get to the heart of the narrative through an exclusive book, while the short movie is still under construction to offer the best possible quality. This format serves as a prelude that makes it possible to explore the story in depth and appreciate details that enrich the narrative. First, the book; then, the short movie, which will transform the audience’s imagination into a moving reality.

This GIF showcases a part of the book featuring questions and key words that define the project, visible only under ultraviolet light (UV ink).

Info Book:

  • Limited edition 500 copies
  • Content: Over 250 pages
  • Prologue by RosyOne & Still Alive
  • Language: English
  • Format: 22,9 x 28,9cm closed / 45,8 x 28.9cm open
  • Interior: Full color (4 + 4) / Classic Rough 120 gsm paper
  • Endpapers: 4 + 0 colors / Classic Rough 150 gsm paper
  • Cover: 4 + 0 colors with dry stamping (14x14cm) / Geltex White Silk 125 gsm paper
  • Binding: Swiss binding with exposed thread and painted edges on all three sides
  • Board: 2.5mm thick cardboard