“The need to be creative, the need to kind of explore ideas is a necessity, but to take away that would be to take away everything.” – INSA.

Ballantines presents a new episode of ‘Stay True Story’, videos that capture individuals who bring their own history making creative and artistic experiments.

In late 2014 we travelled to Rio De Jaeiro for our fourth global #StayTrue Story – with globally-renowned ‘GIF-ITI’ artist INSA. With a team of 20 we set out on a uniquely ambitious art project; to create the world’s largest animated GIF. The giant animated artwork – the most ambitious of its kind ever attempted – was painted on the ground in Rio in four stages, over four days, and measured a total of 57,515m2 (made up of four images measuring 14,379m2 each), with all the action captured in our film.